EVENT OVERVIEW
The U.S. Trade and Development Agency sponsored a Turkish delegation of healthcare decision-makers from the Ministry of Health and public and private hospitals. Turkey is a growing market for medical technologies and healthcare services. Turkey’s Ministry of Health (MoH) is responsible for the construction, management, and medical operation of public hospitals. In 2013, the MoH launched efforts to construct 31 large hospital complexes across the country utilizing state-of the-art technologies, such as cancer treatment radiation therapy, and advanced medical imaging systems. There is a strong privatization trend in Turkey and construction of new private hospitals which creates export opportunities for U.S. medical device suppliers. Hospitals in Turkey are looking to purchase ultrasound, X-ray, CT Scan, MRIs, mammography, image guided and ultrasound biopsy systems, positron emission tomography (PET), radiotherapy, robotic surgery devices, image guided radiotherapy, radiotherapy planning systems and proton therapy.
EVENT SUMMARY
The USTDA Turkey Hospital & Cancer Technology RTM started on January 26 2020 in Washington, DC, just before the COVID-19 crisis. It ended in Silicon Valley, CA on February 6, 2020.
In Washington, DC, the delegation had meetings with the Medical Imaging & Technology Alliance (MITA), the National Association for Proton Therapy (NAPT), the Medical Device Manufacturers Association (MDMA), ECRI, Medtronic, the American Society of Clinical Oncology (ASCO), and a Roundtable Meeting with the U.S. Chamber of Commerce and other U.S. companies. The delegation also had site visits to see a Live Tile presentation and meeting with GE Healthcare Partners and a tour of the Johns Hopkins University Command Center in Baltimore, MD. After the tour, the delegation went down the street to meet with the University of Maryland, Department of Radiology and went on a tour of the Proton Treatment Center. Later that evening the delegation traveled to Chicago, IL.
In Chicago, IL, the delegation started with a meeting at the Loyola Medicine at Palos Health South Campus, then they traveled to the University of Chicago Hospital Mitchell for another tour. On Friday, the week concluded with a drive up to the Milwaukee, WI area for a meeting with GE Healthcare Headquarters and then a drive over to Madison, WI for a meeting with Accuray.
Saturday morning the delegation traveled to San Francisco, CA.
In Silicon Valley, CA, starting on Monday morning, the delegation had a meeting with UCSF Hospital, then headed south to Stanford for a meeting with the Stanford Cancer Center. The final stop of the day was a meeting and tour at Intuitive Surgery.
On February 4, 2020 in San Jose, CA, the delegation participated in a Business Briefing where they discussed their healthcare procurement needs and goals with U.S. companies and organizations.
The next day, the delegation had a morning meeting with ViewRay and an afternoon meeting with Varian Medical Systems. On the final day of the RTM, the delegation had a morning meeting with Xoft (an iCAd Inc. subsidiary) followed by a meeting and tour with RefleXion Medical.
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